Mission Statement
The Granola King conducts himself according to the four cornerstones of The Oat Kingdom:

LOVE
The mission of The Granola King is to love people, to feed them only the best quality food prepared with love, care and integrity, to inspire them and make them smile. Let everyone love themselves and each other enough to want and have only the best. Let everyone love their food. Let everyone who touches The Granola King receive the best he has to offer. Let the King serve.

POWER
The mission of The Granola King is to be powerful, to get things done, to build a company designed to last and bring good food and good cheer to as many people as possible. Let the King be effective in empowering others and spreading the values of the four cornerstones of his Oat Kingdom.

ABUNDANCE
The mission of The Granola King is to be abundant, to embrace abundance as the natural state of being. Let the King be thankful and let him see the wonders and beauty of this world and recognize its many wonderful gifts.

GENEROSITY
The mission of The Granola King is to be generous, and celebrate generosity as the graceful, gracious twin of abundance. Let the King recognize the inseparable law of giving and receiving and let 10% of profits go to those places that keep the King's heart open and free.

The Granola King humbly gives to the following charities:

Amnesty International
Protectors of the dignity of humanity.

Seva Canada
Curing blindness in children and adults in Tibet.

Friends for Life
Feeding those with terminal illness.

Rokpa Canada
Bringing Medical help to the poorest regions of Tibet

Gospel Mission
Feeding the homeless on Vancouver’s downtown east side

Shambhala Center, Vancouver
Tibetan Buddhist Study and Meditation Center